abcV = very expensive vegetables

sweet greens and the fitness & protein smoothie

All you need to know about abcV, the new vegetable-driven restaurant in Jean-Georges’ abc empire, is that they make their fresh organic juices with a Juicero machine and charge $15 for one. It serves overpriced vegetarian meals packaged as some sort of revolutionary “cultural shift towards plant based intelligence” (this is from their website) but really, like the Juicero machine, you’re paying mostly for the pretty packaging.

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