While Long Island City is one of those up-and-coming neighborhoods that has its fair share of hip destination spots like Moma PS1, The Noguchi Museum or Mu Ramen, it’s still pretty underdeveloped in certain parts. It’s not uncommon to walk down endless blocks of unmarked warehouses with no signs of life other than the rush of cars on the streets trying to get somewhere else. But on the corner of Queens Blvd, near Thompson Ave and Van Dam St, you’ll actually see people spilling out the doors of a particular location. No, they’re not those new Amazon employees, but guests trying to get a table at the highly popular new Indian restaurant Adda.
The restaurant industry is tough. Even if you’re a famous, respected chef like Floyd Cardoz pushing the envelope on Indian food at a restaurant like Paowalla in Soho, it’s still not enough to make it. And it’s an even tougher sell when your concept is fancy Indian. Indian food hasn’t entered the mainstream dining consciousness in New York City like it has in London or elsewhere, so I’d imagine people would need to embrace regular naan bread first before going more upscale.Read More