All you need to know about abcV, the new vegetable-driven restaurant in Jean-Georges’ abc empire, is that they make their fresh organic juices with a Juicero machine and charge $15 for one. It serves overpriced vegetarian meals packaged as some sort of revolutionary “cultural shift towards plant based intelligence” (this is from their website) but really, like the Juicero machine, you’re paying mostly for the pretty packaging.
For well-heeled New Yorkers who want their food to be as beautiful as their surroundings, ABC Kitchen is the perfect place to convene for a stylish brunch. Jean-Georges Vongerichten’s restaurant is furnished with elegant fixtures reminiscent of ABC Carpet & Home, the home furnishings retail store in which it shares its space, allowing you to enjoy dainty, delicious bites while seated on chic white seats and rustic oak tables. Not only will you eat in style, but you can eat without a conscience, as the restaurant is committed to “offering the freshest organic & local ingredients possible.”