Martina, the Shake Shack of Pizzas, in East Village

There are a lot of restaurants that want to be the Shake Shack or Chipotle of something. And why not? It’s clearly a concept that works–make a few things really well, do it very quickly and price it relatively low, a winning formula that brings in the crowds and generates the type of turnover that rakes in the dough. So it’s not surprising that Danny Meyer is going to try to replicate his Shake Shack success elsewhere, this time in the world of pizzas, with the opening of Martina, a fast-casual pizzeria in the East Village.Read More