Hip Korean American food at Nowon in East Village

Nowon, the new Korean restaurant in the East Village, specializes in a genre of food I like to call “Asian American” fusion food. It’s been popularized by the likes of Roy Choi of Kogi and Pot in LA, as well as Dale Talde, Chef Jae Lee’s old boss at Rice & Gold. Lately the trend in Asian food seems to be either elevating a cuisine (fine dining Korean at Atomix or Jungsik as an example), or to be super authentic and introduce a regional cuisine unfamiliar to American audiences (mixian noodles, Taiwanese noodle soup, etc). Asian American fusion food, though, truly mashes up the two different cuisines together. Normally the foundation of the dish is a familiar comfort food, like a hamburger, served with Asian embellishments like kimchi or gochujang. And of course it can go the other way around, like spicy korean tteokbokki rice cakes sprinkled with parmesan cheese.

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