UPDATE — If you want to buy some ube pancake mix, I am offering them for sale through my new food company Whisk’d! You can buy some bags online at my Square site here.
I’m obsessed with ube, the purple yam indigenous to the Philippines. This obsession first started when I bought that box of ube purple pancake mix from Trader Joe’s, which unfortunately is a seasonal item and is no longer sold there. Now I want to see that purple hue everywhere. And apparently so does everyone else. Everywhere I go, ube powder is sold out! I specifically went to a small Filipino market called Johnny Air Mart in the East Village (Ave A between 13th and 14th) and the woman there told me that she keeps selling out of all of her ube ingredients. I did manage to find ube extract online, and when my Butterfly ube flavoring finally came in the mail, I was so excited to experiment with an ube pancake recipe. The results were fun and purple and made me so happy. I don’t need to wait around for Trader Joe’s to bring back the purple people ube eater happiness, I can do it on my own!Read More