I feel like our world is obsessed with discovering the latest “hack” to make our lives as efficient as possible. I always receive emails about helpful hacks that will save me time, make me happier, make my workouts better, etc, etc. And of course eating hacks seem to be especially popular. How can we make our meals more convenient, more nutritious, more enjoyable so that we have more time leftover to do the things that we really love? The startup world is overrun with companies that are determined to hack your way to a better meal by delivering your food faster or doing the grocery shopping for you. Good food can be yours with just a click of an app.
Ample is a new food startup that takes food hacking to the extreme. It disrupts our whole approach to eating by reducing the activity to only its core essential – delivering sustenance to the body. You don’t have to deal with the nuisance of thinking about what to eat, physically going out to get your food, waiting for a meal to get to you or doing any sort of prep whatsoever. All you do is grab an Ample meal shake bottle, fill it with some water or milk, shake vigorously to blend, and consume 400 clean calories fortified with the right mix of nutrients so that it can serve as a reliable meal replacement. And now you can get those 30 minutes back that would have been spent thinking about which salad to get at Chop’t and walking the few blocks over there.
I’m clearly not the right demographic for Ample, as I live to eat and can always make time for food. Even if I know that I will have back-to-back meetings, I will go get a salad at 10 am and bring it back to the office so that I am all prepared for the day ahead. I guess some people do not think ahead like that. These are probably the same people who are so busy that they forget to eat and think eating is getting in the way of getting things done. But I was curious to see what it tasted like and how I could potentially integrate Ample part-time into my life, so I took the plunge and decided to hack my lunch with an Ample shake.
It certainly was the easiest and quickest meal I ever made. I simply poured water up toward the top of the bottle and shook it pretty hard to make sure things were well-blended. I found that even though I was thorough in my shaking, things didn’t quite blend completely, and I was left with some powdery pancake-batter like lumps floating around. Flavor-wise, it wasn’t too bad. With almond milk, the Ample shake tasted somewhat like cookie batter, which isn’t a bad frame of reference. With water, however, I found that it tasted too much like some GNC muscle shake, although without that tinny, artificial aftertaste. I was nervous that I would be hungry, but what do you know, I actually was satiated from 12 to 4 pm, and no sugar crashes or anything in between. I honestly think that it would be worthwhile to have emergency bottles of Ample on standby for those days when things are crazy and finding time to step out for lunch is annoying. Because sometimes a Kind Bar doesn’t cut it. But an Ample shake definitely will.
So if this life hack is up your alley, you can pre-order some Ample shakes here on the company’s Indiegogo campaign page. Volume is key, because a $30 contribution can get you a 6-pack at $5 a bottle, whereas a $135 contribution can get you a 30-pack at $4.50 a bottle. The bottles are good for 6 months so stock up all you want! You can also choose between 400 or 600 calorie options. Clean, optimized eating at your fingertips, and affordable at that. Gone are the days of $15 salads at Sweetgreen or Chop’t. This might be the best food hack since sliced bread…